Just incase anyone has the same problem I've finally got to the bottom of it.
Been ignoring it and putting up with it for last few years but recently bought a low mileage 2014 custom that unfortunately had developed a starting problem.
Pratting about swapping things between custom and mk7 iv3 found out that there is a euro 4 and 5 mass air sensor.
My mk7 is a early euro5 with an identical engine, air box etc to the custom, when I put my reg in online it says the custom maf is not correct for the mk7.
Put a new custom maf in and the mk7 now starts as it should with out cycling the key and starts when warm without a fast idle or switching its heated screen on in the middle of summer.

"due to ever increasing work load the light at the end of the tunnel has been turned off!"